Choice Hotels Signs 2 New SOAR Contracts to Support Underrepresented Entrepreneurs

Nov 18, 2024about 1 year ago

Contract Type

contract

RockvilleHotelLeisureHospitalityTravel

Description

Choice Hotels International, Inc. has announced the signing of two new contracts under its Supporting Ownership Access and Representation (SOAR) program. The contracts, a WoodSpring Suites in Truth or Consequences, New Mexico, and a Rodeway Inn in Effingham, Illinois, aim to empower and support hotel ownership for underrepresented entrepreneurs.

Company Information

Company

Choice Hotels International

Location

Rockville, Maryland, United States

About

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in the upscale segment and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing almost 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

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