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Centric Brands and Preston Lane Form Strategic Joint Venture to Expand the Preston Lane Lifestyle Brand

Nov 25, 2024

Contract Type

partnership

New YorkManufacturingProfessional ServicesFinancial ServicesLending And InvestmentsE CommerceFashionRetailLifestyle

Description

Centric Brands has announced a long-term strategic partnership with Preston Konrad and Lisa Manice to jointly build and further develop the popular home-care brand, Preston Lane. The partnership aims to leverage Centric Brands' expertise in brand development, design, and distribution to enhance Preston Lane’s reach and expand into synergistic lifestyle categories, while maintaining its distinctive aesthetic and values.

Company Information

Company

Centric Brands

Location

New York, New York, United States

About

Centric Brands LLC is a global leading lifestyle brand collective that specializes in product design, development, sourcing, retail, digital commerce, marketing, and brand building. The company manages a diverse portfolio, including over 100 iconic brands across various categories such as apparel, accessories, and beauty. It aims to inspire consumers through quality and affordability, while also undertaking social impact initiatives to uplift communities. Centric Brands is headquartered in New York City.

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Predictive Intelligence
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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Centric Brands signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.