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Campbell Soup Company and Harris Blitzer Sports & Entertainment Form Unique Partnership Across Four Storied Franchises

Oct 17, 2024•over 1 year ago

Contract Type

partnership

CamdenFood and Beverage

Description

Harris Blitzer Sports & Entertainment (HBSE) and Campbell Soup Company have announced a significant marketing partnership covering four prestigious sports franchises across major leagues. The multi-year partnership will offer fans unique opportunities to engage with Campbell's leading brands through various activations and offerings.

Company Information

Company

Campbell

Location

Camden, New Jersey, United States

About

For more than 150 years, Campbell’s (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2024 net sales of $9.6 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices.

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Agreement Insights

Based on industry data

Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

Contract momentum indicator

Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months