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BRANDED Acquires Heyday To Form Essor, A Digitally-Native CPG Platform Elevating Challenger Brands Into Global Icons
Sep 05, 2024•almost 2 years ago
Contract Type
agreement
New YorkEducation
Description
BRANDED has reached an agreement to acquire Heyday and form a new company, Essor, which will house a portfolio of rapidly growing health & wellness and lifestyle brands. The acquisition not only enhances Essor's portfolio with a strong lineup of high-growth brands but also offers significant retail expansion capabilities and an innovative marketplace-first technology and data platform.
Company Information
Company
BrandEd Holdings
Location
New York, New York, United States
About
Our mission is to change students’ lives by delivering relevant, experiential education programs taught by industry leaders from iconic global brands.
BrandEd works exclusively with brands that are perceived as best in class intellectual powerhouses. Our carefully curated portfolio of schools allows us to remain focused on being trusted brand stewards for our partners. In working with Sotheby's, The New York Times, City Football Group and Condé Nast, BrandEd is transitioning some of the most culturally relevant brands in the world into competitive educational programs and attracting the best and brightest students across disciplines.
New YorkEducation