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Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M
Apr 14, 2025•about 1 year ago
Contract Type
partnership
Description
Blis achieved remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+ and Group M in line with the launch of Huawei's premium luxury phone ‘Mate XT’. The campaign aimed to position the device as a premium offering and raise awareness among the target audience segments, specifically seeking to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy.
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Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months