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Blis Partners with Virgin Media O2 Business for Exclusive Access to Brand-Level Data

Oct 29, 2024•over 1 year ago

Contract Type

partnership

LondonSoftwareMedia And EntertainmentData And Analytics

Description

Blis has announced a new partnership with Virgin Media O2 Business, positioning the company as the exclusive partner for the O2 Motion Brand Elevator product. This groundbreaking deal will enhance Blis’s omnichannel advertising platform by providing access to extensive anonymised and aggregated data for advertisers.

Company Information

Company

Blis

Location

London, England, United Kingdom

About

Blis is the audience-first platform that doesn't rely on personal data. We're an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world's largest brands and media agencies achieve their goals. Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today's consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients' campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world's largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.

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