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BetMGM Forms AOR Partnership with Indie Agency Cape for Creative Strategy.

Aug 31, 2026•6 days ago

Contract Type

partnership

Jersey CityOtherGamingSportsGambling

Description

BetMGM has entered into a formal partnership with Cape, an independent creative agency, serving as its agency of record. This partnership, which builds on a successful two-year relationship, aims to enhance BetMGM's creative and brand strategy ahead of the NFL season.

Company Information

Company

BetMGM

Location

Harborside Plaza 3

Jersey City, New Jersey, United States

About

BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.

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Based on industry data
Strategic partnership established
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