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Bausch + Lomb and Glaucoma Research Foundation launch second annual “Faces of Glaucoma” campaign and fundraising challenge
Jan 07, 2025•over 1 year ago
Contract Type
partnership
ManufacturingBiotechnologyHealth CareMedical Device
Description
Bausch + Lomb Corporation and Glaucoma Research Foundation are launching the second annual “Faces of Glaucoma” campaign to raise awareness of glaucoma, the second leading cause of blindness worldwide, and encourage proactive eye health management. They will spotlight educational resources and share stories of individuals and families living with glaucoma to raise awareness of the disease.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months