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BARK and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys Helping the Joy in Childhood Foundation
Sep 17, 2024•over 1 year ago
Contract Type
partnership
AtlantaRetailAnimal FeedPetMechanical Or Industrial EngineeringDescription
BARK and Dunkin’ are celebrating their five-year partnership by releasing a new collection of dog toys in support of the Dunkin’ Joy in Childhood Foundation. The partnership has raised over $10 million for the foundation since its launch in 2020.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months