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Ariat International secures 10-year naming rights partnership for Fort Worth arena, now named Ariat Arena.

Oct 28, 2026

Contract Type

partnership

San LeandroManufacturingSportsFashionRetailShoes

Description

Ariat International has entered a naming rights partnership with Trail Drive Management Corporation for the Fort Worth arena. This 10-year agreement marks a significant step for Ariat as they continue to expand their presence in the Fort Worth area, particularly following a recent $73 million investment in their regional headquarters.

Company Information

Company

Ariat

Location

San Leandro, California, United States

About

Ariat International, Inc. is a heritage western footwear and apparel brand founded in 1993. They were the first to integrate athletic footwear technology into boots for equestrian athletes. Ariat develops innovative and award-winning performance footwear and apparel for demanding outdoor and work environments. The company is named after Secretariat, the greatest racehorse of all time.

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Ariat signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.