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Contract Type
partnership
HospitalityHotelTravelTourism
Description
The American Hotel & Lodging Association (AHLA) and Cvent have announced a three-year partnership where Cvent will serve as the registration technology platform and event registration sponsor for several of AHLA’s signature events. The partnership also includes thought-leadership initiatives to provide industry insights, event guidance, and technology best practices to AHLA’s members.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months