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Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising and Media
Contract Type
partnership
WalthamInformation TechnologyDescription
Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. The collaboration has played a pivotal role in delivering impactful insights to Kantar’s clients, enabling them to make more informed decisions and refine their creative strategies to better resonate with audiences.