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Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising and Media
Oct 03, 2024•over 1 year ago
Contract Type
partnership
WalthamInformation TechnologyDescription
Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. The collaboration has played a pivotal role in delivering impactful insights to Kantar’s clients, enabling them to make more informed decisions and refine their creative strategies to better resonate with audiences.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months