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Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising and Media

Oct 03, 2024over 1 year ago

Contract Type

partnership

WalthamInformation Technology

Description

Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. The collaboration has played a pivotal role in delivering impactful insights to Kantar’s clients, enabling them to make more informed decisions and refine their creative strategies to better resonate with audiences.

Company Information

Company

Affectiva, Inc.

Location

465 WAVERLEY OAKS ROAD

Waltham, Massachusetts, United States

About

Affectiva Emotion AI humanizes how people and technology interact.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months