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100 Thieves Attracts 23 New Sponsors and Achieves 75% Renewal Rate in 2024
Contract Type
partnership
Description
100 Thieves, an esports team based in Los Angeles, refocused on brand partnerships in 2024 and successfully brought on 23 new sponsors, including brands such as Crocs, Adidas, and Google Play, with a 75% renewal rate. While the specific dollar value of its sponsorship deals was not disclosed, the renewed focus on sponsorships has rewarded 100 Thieves with a significant rise in sponsor interest.