Zeta Acquires Arcamax To Enhance Data Cloud And Extend Zeta Marketing Platform Capabilities
Acquiring Company
Zeta
Acquired Company
ArcaMax
San FranciscoSoftwareAdvertisingMedia And EntertainmentSales And MarketingDescription
Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced that it has entered into an agreement to acquire ArcaMax, a leader in the development and distribution of interest-based newsletters, which includes a large permissioned data set derived from millions of subscribers. The purchase of ArcaMax builds on the success of the Apptness acquisition, announced in October 2021, adding permissioned consumer data, growing the number of behavioral signals, and creating more opportunities for marketers to engage with high-intent audiences.
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Frequently asked
Who acquired ArcaMax?
ArcaMax was acquired by Zeta, based in San Francisco. The deal was reported on March 21, 2022. Founded in 2015, Zeta claims that its card processing business grew to more than 10 million cards with more than 300 million transactions a year globally. Zeta is privately held and operates in Software.
When did Zeta acquire ArcaMax?
Zeta's acquisition of ArcaMax was reported on March 21, 2022. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does ArcaMax do?
ArcaMax is a leader in the development and distribution of more than 400 interest-based newsletters to consumers in the United States. They distribute news and syndicated features to a growing opted-in subscriber audience of four million readers. It is privately held, operating in Advertising.
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