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Yompl, A Us-Based Saas Platform, To Acquire Masterstyle, A 1M+ Clients Europe Based Online Marketplace

Apr 02, 2023over 2 years ago

Acquiring Company

Yompl

Acquired Company

MasterStyle

MarketplaceAdvertisingE CommerceMarketplaceFashionE Commerce

Description

MasterStyle, a European beauty industry online marketplace with over a million clients has agreed to be acquired by Yompl a SaaS and marketplace company based in the US.

Company Information

Company

Yompl

About

Yompl is a software as a service marketing platform and online marketplace for local businesses. The company provides automated tools that power an innovative approach to referral incentives structures offered by businesses to clients and the public. In this approach, businesses can reward their customers for their proven referral efforts, rather than for the results of the referral. For people who refer businesses to someone they know or to their followers on social media, this solution eliminates the negative public perception of the typical "Get $X Give $X" incentive structure, where referrers are often seen as trying to benefit from their friends or followers. In addition, it removes friction between a referrer and her reward, as the reward is given on the basis of proven effort rather than the results of the referral.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed