Acquiring Company
Truist
Acquired Company
Long Game
Description
Truist Financial Corporation (NYSE: TFC) today announced it has acquired Long Game, the award-winning gamified finance mobile app that is changing the way people save, learn and engage with their finances. Long Game transforms how users engage with their bank by using prize-linked savings and casual gaming to motivate smart financial behaviors and driving new account growth and client retention for banks. Truist will leverage Long Game's innovative technology to help its clients build long-term financial wellness and advance its purpose to inspire and build better lives and communities.
Quick answer
Truist is acquiring Long Game, announced May 3, 2022. Truist is based in Charlotte, North Carolina, United States.
- How much did Truist pay for Long Game?
- The deal value was not disclosed.
- What does Truist do?
- Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities.
- Where are Truist and Long Game based?
- Truist is based in Charlotte, North Carolina, United States.
- Who are the decision-makers at Truist?
- Fundz holds 3 contacts at Truist. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Truist, and when
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Frequently asked
Who acquired Long Game?
Long Game was acquired by Truist, based in Charlotte. The deal was reported on May 3, 2022. Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist is publicly traded (TFC) and operates in Financial Services.
When did Truist acquire Long Game?
Truist's acquisition of Long Game was reported on May 3, 2022. Truist Financial Corporation (NYSE: TFC) today announced it has acquired Long Game, the award-winning gamified finance mobile app that is changing the way people save, learn and engage with their finances. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Long Game do?
Long Game is a personal finance app that uses gamification to empower Gen-Z and millennials to develop healthy financial habits. It is privately held, operating in Financial Services.
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