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TDR Capital to buy Lovehoney for €400m

PRIVATEOct 31, 2026

Acquiring Company

TDR Capital

Acquired Company

Lovehoney Group

Greater LondonBathFinancial ServicesHealth CareWellness

Description

Private equity firm TDR Capital has agreed a roughly €400m (£334m) takeover of Lovehoney Group, according to Sky News. The deal was signed in the last few days after talks with Lovehoney's shareholders, led by majority investor Jacobs Capital. Lovehoney is headquartered in the UK and Germany and is expected to be rebranded under TDR's ownership.

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Company Information

Company

TDR Capital

Location

Greater London, England, United Kingdom

About

TDR Capital is a private equity firm that specializes in investing in market-leading businesses. It has a controlling stake in Asda, a major supermarket retailer. The firm focuses on creating value through operational improvements. TDR Capital has a diverse portfolio across various sectors.

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Frequently asked

Who acquired Lovehoney Group?

Lovehoney Group was acquired by TDR Capital, based in Greater London. The deal was reported on October 31, 2026. TDR Capital is a private equity firm that specializes in investing in market-leading businesses. It has a controlling stake in Asda, a major supermarket retailer. TDR Capital is privately held and operates in Financial Services.

When did TDR Capital acquire Lovehoney Group?

TDR Capital's acquisition of Lovehoney Group was reported on October 31, 2026. Private equity firm TDR Capital has agreed a roughly €400m (£334m) takeover of Lovehoney Group, according to Sky News. The deal was signed in the last few days after talks with Lovehoney's shareholders, led by majority investor Jacobs Capital. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Lovehoney Group do?

Lovehoney Group is a sexual wellness company with a portfolio of about 20 brands, including Fifty Shades of Grey, Amorana WE-VIBE and Womanizer. It employs more than 850 people and sells products to more than 60 countries. It is privately held, operating in Health Care, and is based in Bath.

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