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System1 Acquires Couponfollow

Mar 04, 2022•over 3 years ago

Acquiring Company

System1

Acquired Company

CouponFollow

Description

System1 (NYSE: SST), a leading omnichannel customer acquisition platform, today announced that it has acquired NextGen Shopping, Inc.’s CouponFollow, one of the largest coupon destinations for online shoppers, for up to $115 million, with the total consideration consisting of a combination of cash and stock, inclusive of earnout payments earned and payable over three years upon the achievement of certain financial objectives.

Company Information

Company

System1

About

System1 (SST), also known as System, Inc., is a company that has recently appointed Charles Ursini as the new President and Chief Operating Officer. The company has a history dating back to its precursor in March 2023, and Ursini has previously served as System, Inc.’s inaugural CEO.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed