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Sprout Social Acquires Tagger Media

Aug 03, 2023•over 2 years ago

Acquiring Company

Sprout Social

Acquired Company

Tagger Media, Inc.

ChicagoSanta MonicaSocial Media ManagementSocial MediaSoftwareAnalyticsMarketing AutomationEnterprise SoftwareSaasSoftwareAnalytics

Description

Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of social media management software, today announced the acquisition of Tagger Media, Inc. (“Tagger”) a leading influencer marketing and social intelligence platform. This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale.

Company Information

Company

Sprout Social

Location

131 S. Dearborn St., Suite 700

Chicago, Illinois, United States

About

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 34,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks and digital platforms, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed