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Sojern Acquires Venuelytics To Bolster Its Platform For The Hospitality Industry

Jul 11, 2023•over 2 years ago

Acquiring Company

Sojern

Acquired Company

Sojern

San FranciscoSan FranciscoHospitalityTourismTravelAdvertisingHospitalityTourismTravelAdvertising

Description

Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform.

Company Information

Company

Sojern

Location

San Francisco, California, United States

About

Sojern is a leading Travel Marketing Platform that helps travel brands find, attract, convert, and engage customers throughout the travel journey. By combining powerful traveler insights, intelligent audiences, and multichannel activation, Sojern delivers personalized marketing that drives growth and maximizes revenue. From targeted campaigns to connected guest experiences, we provide the technology and expertise to help travel businesses reach travelers at every stage—all in one seamless platform.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed