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Smartsheet Acquires Outfit Bolstering Its Industry-Leading Digital Asset Management Platform Brandfolder

Sep 01, 2022•over 3 years ago

Acquiring Company

Smartsheet

Acquired Company

Outfit

BellevueEnterprise SoftwareInformation TechnologySoftware

Description

Smartsheet, the enterprise platform for dynamic work, has acquired brand management, templating and creative automation platform, Outfit, deepening the company’s investment into its industry-leading digital asset management (DAM) offering, Brandfolder by Smartsheet.

Company Information

Company

Smartsheet

Location

500 108th Ave NE, #200

Bellevue, Washington, United States

About

Smartsheet is the modern enterprise work management platform trusted by millions of people at companies across the globe, including over 85% of the 2025 Fortune 500 companies. The category pioneer and market leader, Smartsheet delivers powerful solutions fueling performance and driving the next wave of innovation.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed