Senior Market Sales® Acquires New York-Based Field Marketing Organization Carevalue
Sep 01, 2022•over 3 years ago
Acquiring Company
Senior Market Sales
Acquired Company
Field Marketing Organization CareValue
Education
Description
Senior Market Sales® (SMS), one of the industry's premier insurance marketing organizations, has acquired CareValue, a rapidly growing national field marketing organization (FMO) based in Canandaigua, New York, and specializing in senior life and health insurance.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed