Acquiring Company
Secret &
Acquired Company
ADOREME, INC.
New YorkE CommerceFashionRetailLifestyleDescription
Victoria’s Secret & Co. (“Victoria’s Secret” or “VS&Co”) (NYSE: VSCO) today announced that it has completed the acquisition of 100 percent of Adore Me, Inc. (“Adore Me”), a digitally-native intimates brand. The acquisition creates meaningful sales and profit upside opportunities for VS&Co, including the opportunity to leverage Adore Me’s expertise and technology to continue to improve the Victoria’s Secret and PINK customer shopping experience and accelerate the modernization of VS&Co’s digital platform. Adore Me will serve as an important long-term growth vehicle for VS&Co, generating an estimated $250 million of profitable sales in their most recently completed fiscal year 2022. Better together, VS&Co and Adore Me will continue leading the global intimates category forward in a more inclusive, tech-forward, and sustainable way.
Quick answer
Secret & is acquiring ADOREME, INC., announced January 3, 2023.
- Who acquired ADOREME, INC?
- Secret & agreed to acquire ADOREME, INC. on January 3, 2023.
- How much did Secret & pay for ADOREME, INC?
- The deal value was not disclosed.
- Where are Secret & and ADOREME, INC. based?
- ADOREME, INC. is based in New York, New York, United States.
Source: Fundz verified event record.
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Frequently asked
Who acquired ADOREME, INC.?
ADOREME, INC. was acquired by Secret &. The deal was reported on January 3, 2023. Secret & is privately held.
When did Secret & acquire ADOREME, INC.?
Secret &'s acquisition of ADOREME, INC. was reported on January 3, 2023. Victoria’s Secret & Co. (“Victoria’s Secret” or “VS&Co”) (NYSE: VSCO) today announced that it has completed the acquisition of 100 percent of Adore Me, Inc. (“Adore Me”), a digitally-native intimates brand. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does ADOREME, INC. do?
Founded in 2011 as an online lingerie startup, Adore Me has evolved into a DTC lingerie and apparel brand serving women of all sizes and budgets at all phases of life. It is privately held, operating in E Commerce, and is based in New York.
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