Scanmarqed, A Leading Provider Of Marketing Insights And Analytics Solutions, Has Acquired Roivenue, A Cloud-Based Marketing Attribution And Digital Data Integration Platform.

Dec 01, 2022•about 3 years ago

Acquiring Company

ScanmarQED

Acquired Company

Roivenue

MarketingAdvertisingHealth CareAnalyticsSoftwareAnalytics

Description

The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica.

Company Information

Company

ScanmarQED

About

ScanmarQED is a leading provider of marketing insights & analytics solutions to monitor sales, brand health and marketing effectiveness. ScanmarQED services an impressive client base consisting of top tier international clients across a variety of industries, including Retail, Healthcare, Food & Beverages, Tech, Media & Consumer Research.www.scanmarqed.com

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Scanmarqed, A Leading Provider Of Marketing Insights And Analytics Solutions, Has Acquired Roivenue, A Cloud-Based Marketing Attribution And Digital Data Integration Platform.

Description

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M&A Insights

Company Information