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RW Thrive acquires Atlas Headrest, LLC

PRIVATENov 03, 2026

Acquiring Company

RW Thrive

Acquired Company

Atlas Headrest

Eau ClaireHollandEducationE LearningManufacturingAutomotive

Description

RW Thrive, an employee-owned holding company, announced the acquisition of Atlas Headrest, a Holland, Michigan maker of premium office chair headrests. The deal expands RW Thrive's portfolio of specialized businesses. Atlas will continue serving its customers under its current leadership, with President Andrew Foley remaining involved.

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Company Information

Company

RW Thrive

Location

Eau Claire, Wisconsin, United States

About

RW Thrive is an employee-owned holding company dedicated to empowering learners of all ages to explore, innovate, and thrive in the fields of science, technology, engineering, and mathematics (STEM). Through its subsidiaries, Realityworks and now BirdBrain Technologies, RW Thrive provides hands-on learning experiences, cutting-edge technology, and expert support to schools, universities, and robotics teams worldwide.

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Frequently asked

Who acquired Atlas Headrest?

Atlas Headrest was acquired by RW Thrive, based in Eau Claire. The deal was reported on November 3, 2026. RW Thrive is an employee-owned holding company dedicated to empowering learners of all ages to explore, innovate, and thrive in the fields of science, technology, engineering, and mathematics (STEM). RW Thrive is privately held and operates in Education.

When did RW Thrive acquire Atlas Headrest?

RW Thrive's acquisition of Atlas Headrest was reported on November 3, 2026. RW Thrive, an employee-owned holding company, announced the acquisition of Atlas Headrest, a Holland, Michigan maker of premium office chair headrests. The deal expands RW Thrive's portfolio of specialized businesses. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Atlas Headrest do?

Atlas Headrest, LLC designs and assembles premium aftermarket headrests for high-end office chairs, along with related accessories. The company sells direct to consumers and through a network of hundreds of dealers in the United States and internationally. It is privately held, operating in Manufacturing, and is based in Holland.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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