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Razor Group Acquires German Aggregator The Stryze Group To Further Its Leading Position As The Consolidator Of Consolidators

Apr 17, 2023over 2 years ago

Acquiring Company

Razor Group

Acquired Company

Stryze

BerlinRetailRetailFashionE Commerce

Description

Razor Group ("Razor"), a leading global aggregator of e-commerce consumer goods businesses, announced the acquisition of German competitor The Stryze Group ("Stryze"). Following the acquisitions of factory14 and VALOREO last year, the acquisition of Stryze underpins Razor's strategy to capitalize on the current macro environment to drive market consolidation. Simultaneously, Stryze's largest shareholder Upper90, a well-known player in the aggregator ecosystem globally, joined the second close of Razor's Series C funding round, bringing the total round size to €80m.

Company Information

Company

Razor Group

Location

Berlin, Berlin, Germany

About

As a point of reference, in March the company had just 30 brands in its stable.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed