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Questionpro Acquires Bryght Ai

Nov 01, 2021•about 4 years ago

Acquiring Company

QuestionPro

Acquired Company

Bryght AI

Information TechnologySoftwareData And AnalyticsProfessional ServicesSoftwareData And AnalyticsScience And EngineeringArtificial Intelligence

Description

QuestionPro, a global leader in online survey and research services has acquired Bryght AI, a “conversational intelligence” platform that helps companies drive customer retention, satisfaction, conversion and compliance by analyzing digital customer brand engagement. QuestionPro will add Bryght AI’s technology across all of its survey and research platforms.

Company Information

Company

QuestionPro

About

Founded in 2005, QuestionPro is a global provider of online survey and research services that help companies make better decisions through data. From free consumer accounts to robust enterprise-level research, we offer tools for the creation, distribution, and analysis of surveys. We also offer platforms for polling, mobile research and data visualization. Fortune 100 companies rely on us to help unlock insights about customers, employees and the marketplace. With offices in the US, Mexico, Germany, the United Arab Emirates and India, we offer customers 24-7 access to highly trained support specialists and engineers. More information is available at www.questionpro.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed