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Playboy to acquire Miami Beach's Freehand Hotel

Nov 02, 2026

Acquiring Company

Playboy

Acquired Company

Freehand Hotel

Miami BeachMedia And EntertainmentFashionLifestylePublishingHospitalityHotel

Description

Playboy Inc. has signed a $12.5 million agreement to acquire the Freehand Hotel on Indian Creek Drive in Miami Beach, according to an SEC filing on November 5. The company plans to turn the property into an exclusive members-only club and has put down a $1.25 million deposit. The sale is expected to close by December 15, though the proposed joint venture remains subject to definitive agreements.

Quick answer

Playboy is acquiring Freehand Hotel, announced November 2, 2026.

How much did Playboy pay for Freehand Hotel?
The deal value was not disclosed.
What does Playboy do?
Playboy, Inc. is a media and lifestyle company that is well-known for its adult content and entertainment.
Where are Playboy and Freehand Hotel based?
Freehand Hotel is based in Miami Beach, Florida, United States.

Source: Fundz verified event record.

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Company Information

Company

Playboy

About

Playboy, Inc. is a media and lifestyle company that is well-known for its adult content and entertainment. The company has expanded into various sectors including publishing, television, and licensing of its iconic brand. It aims to create a culture of open-mindedness and freedom of expression. Based in Los Angeles, California, Playboy continues to be a recognizable name in the entertainment industry.

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Frequently asked

Who acquired Freehand Hotel?

Freehand Hotel was acquired by Playboy. The deal was reported on November 2, 2026. Playboy, Inc. is a media and lifestyle company that is well-known for its adult content and entertainment. Playboy is privately held and operates in Media And Entertainment.

When did Playboy acquire Freehand Hotel?

Playboy's acquisition of Freehand Hotel was reported on November 2, 2026. Playboy Inc. has signed a $12.5 million agreement to acquire the Freehand Hotel on Indian Creek Drive in Miami Beach, according to an SEC filing on November 5. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Freehand Hotel do?

The Freehand Hotel is a boutique hotel that offers unique accommodations and communal spaces, catering to both locals and tourists. It was previously owned by Generator, a hospitality investment firm based in London. It is privately held, operating in Hospitality, and is based in Miami Beach.

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