Acquiring Company
Naviga
Acquired Company
Abacus
Media And EntertainmentContent And PublishingInformation TechnologySoftwareSales And MarketingSoftware
Description
By acquiring Abacus, Naviga broadens the digital subscription and audience insight capabilities of its solution set and further diversifies its global media portfolio
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed