logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Mastry Ventures And General Catalyst Acquire Nfl Sports Agency Athletes First

Feb 28, 2023•almost 3 years ago

Acquiring Company

MASTRY Ventures

Acquired Company

Athletes First

BostonAngel InvestmentVenture CapitalAngel InvestmentVenture CapitalSports

Description

MASTRY Ventures announced today, in partnership with General Catalyst, that it has acquired a majority stake in Athletes First. Athletes First is the premier football agency representing athletes, coaches, front office personnel, and broadcasters. Founded in 2001 by Brian Murphy, Athletes First has set itself apart by brokering countless record-breaking contracts, representing eight Super Bowl MVPs, the most first round NFL draft picks for three years in a row, and a prestigious list of NFL and NCAA coaches and front office personnel. Athletes First's roster of more than 450 clients includes Aaron Rodgers, Dak Prescott, Aaron Donald, Derwin James, Green Bay Packers Head Coach Matt Lafleur, LSU Head Coach Brian Kelly, and Chicago Bears General Manager Ryan Poles. This partnership will expand opportunities for Athletes First's clients to take their success to new levels beyond the field. The terms of the deal were undisclosed.

Company Information

Company

MASTRY Ventures

About

MASTRY Ventures is a venture capital firm that leads early-stage investments. Our promise at MASTRY Ventures is to be a lot more than capital. Our network includes 100+ of the most impactful public and private company founders and CEOs, the brightest operators with deep technical and industry expertise, a roster of Midas List VCs, and the most progressive athletes and influencers shaping today's world. We leverage our unique network to bend the risk curve for our companies. We develop partnerships, create distribution advantages, help build people strategies, and provide true rolled-up-sleeves support to help our founders succeed. And it doesn't end there. Diversity, equity and inclusion is a MASTRY Ventures cornerstone. We are building a unique playbook to ensure access to diverse capital, governance and talent for our portfolio companies from day one.Our past portfolio includes Zoom, Pager Duty, Datadog, Robinhood, Carta, Coinbase, GOAT, Uber, Dapper Labs, Levels Health, Hippo, Madison Reed, Acorns, Papa, Pachama, Nurx, Hims, Shef to name a few.

Company

General Catalyst

Location

Boston, Massachusetts, United States

About

General Catalyst is a venture capital firm that invests in powerful, positive change that endures — for our entrepreneurs, our investors, our people, and society. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond to build companies that withstand the test of time. With offices in San Francisco, Palo Alto, New York City, London, and Boston, the firm has helped support the growth of businesses such as: Airbnb, Deliveroo, Guild, Gusto, Hubspot, Illumio, Lemonade, Livongo, Oscar, Samsara, Snap, Stripe, and Warby Parker. For more: www.generalcatalyst.com. SOURCE MASTRY Ventures

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed