Optimizerx Announces Agreement To Acquire Medicx Health For $95 Million To Expand Its Omnichannel Reach To Consumers
Optimizerx Announces Agreement To Acquire Medicx Health For $95 Million To Expand Its Omnichannel Reach To Consumers
10/12/23, 11:06 AM
Location
rochesterscottsdaleIndustry
health care
health care
analytics
OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), the leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare professionals (HCPs) and patients, today announced it has signed an agreement to acquire Scottsdale, Arizona-based Healthy Offers, Inc., dba Medicx Health ("Medicx”), a leading healthcare consumer-focused omnichannel marketing and analytics company. The transaction purchase price is $95 million, and certain members of Medicx’s management plan to invest approximately $10.5 million of their proceeds into the Company’s common stock. Closing is expected during the fourth quarter of 2023.
Company Info
Location
Rochester, Michigan, United States
Company info
OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. Connecting over 2 million U.S. healthcare providers and millions of their patients through an intelligent technology platform embedded within a proprietary digital point-of-care network, as well as web display and social media, OptimizeRx helps life sciences organizations engage and support their customers.