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Lightricks Acquires Popular Pays, Empowering Creator Community To Monetize Content

Mar 23, 2022•over 3 years ago

Acquiring Company

Lightricks

Acquired Company

Pays

New YorkAppsMobileMedia And EntertainmentSoftwareCommunity And Lifestyle

Description

Lightricks, a growing platform for content creators and developers of the world's leading photo and video editing tools such as Videoleap, Facetune2, Facetune Video, and Photoleap, announced today the acquisition of Popular Pays, the industry-leading Chicago-based software company that connects brands with creators to enable an agile approach to advertising for brands, and powerful monetization opportunities for creators.

Company Information

Company

Lightricks

Location

New York, United States

About

Facetune developer Lightricks, which operates over a dozen subscription-based photo and video editing apps across iOS and Android, now has $130 million in new funding to further grow its business. Currently, Lightricks has 460 employees and plans to add 60 more by the end of 2021. In 2021, Lightricks is on track for over $200 million in revenue and plans to grow that figure by 40% in the year ahead. The U.K. office is now the largest outside of Lightricks’ headquarters, with 23 people. In the U.S., Lightricks is focused on content.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed