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Gemini Acquires Bitria, Unlocking The Digital Asset Ecosystem For Wealth And Asset Managers

Jan 13, 2022over 3 years ago

Acquiring Company

Gemini

Acquired Company

BITRIA

New YorkPaymentsCommerce And ShoppingFinancial ServicesSoftware

Description

Gemini announced today the acquisition of BITRIA, formerly Blockchange Inc., a digital asset portfolio management platform with a rich feature set designed for wealth and asset managers. The integration of BITRIA's technology with Gemini's custody and exchange capabilities provides advisors with access to the entire crypto ecosystem and the ability to manage their clients' portfolios from one interface.

Company Information

Company

Gemini

Location

New York, United States

About

Gemini is a platform that allows customers to buy, sell, store, and earn cryptocurrencies like bitcoin, ether, and DeFi tokens. Gemini's simple, innovative, and secure products are built to empower the individual. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed