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Freestar Announces Acquisition Of Mpw Digital’S Publisher Portfolio And Strategic Direct Sales Partnership

RECENTLY ACQUIREDMar 22, 2022

Acquiring Company

Freestar

Acquired Company

Publisher Portfolio

ScottsdaleAdvertisingSales And Marketing

Description

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of the ad management business of MPW Digital, a Chicago-based company focused on providing outsourced advertising sales and operations for digital publishers since 2016.

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Company Information

Company

Freestar

Location

Scottsdale, Arizona, United States

About

Freestar engineers cutting-edge monetization solutions for websites and apps. By combining industry-leading technology, data, and massive scale, we enable busy site and app owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers, e-commerce sites and app developers then have more time to do what they do best: create content.

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Frequently asked

Who acquired Publisher Portfolio?

Publisher Portfolio was acquired by Freestar, based in Scottsdale. The deal was reported on March 22, 2022. Freestar engineers cutting-edge monetization solutions for websites and apps. Freestar is privately held and operates in Advertising.

When did Freestar acquire Publisher Portfolio?

Freestar's acquisition of Publisher Portfolio was reported on March 22, 2022. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Publisher Portfolio do?

Publisher Portfolio is the company acquired in this transaction. It is privately held.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.