Acquiring Company
FreeHold Brands
Acquired Company
EveryLife
West Palm BeachE CommerceFashionDescription
PSQ Holdings, Inc. has completed the sale of EveryLife, its direct-to-consumer baby products business, to FreeHold Brands for total consideration of $5.5 million, subject to customary adjustments. The consideration included $1 million in cash at closing and a $4.5 million promissory note secured by EveryLife's assets. The sale completes PSQ Holdings' move to become an exclusively fintech company focused on payments and consumer financing.
Quick answer
FreeHold Brands is acquiring EveryLife for $5.5 million, announced November 13, 2026.
- How much did FreeHold Brands pay for EveryLife?
- The reported deal value is $5.5 million.
- What does FreeHold Brands do?
- FreeHold Brands is the buyer of EveryLife, the direct-to-consumer baby products business sold by PSQ Holdings.
- Where are FreeHold Brands and EveryLife based?
- EveryLife is based in West Palm Beach, Florida, United States.
Source: Fundz verified event record.
Other recent acquisitions in E Commerce and Fashion
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Interluxe Group acquires Another A Story (November 10, 2026)
- Mike Beagley buys out Rodd & Gunn (November 3, 2026)
- MAGRABI Retail to acquire Dubai Optical (November 2, 2026)
- ScotlandShop acquires William Glen & Son in Canada (November 1, 2026)
- MadaLuxe Group acquires DUXIANA North America (October 30, 2026)
- Watson's acquires Tampa Bay Spas locations (October 26, 2026)
Who to call at FreeHold Brands, and when
When FreeHold Brands changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day FreeHold Brands raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at FreeHold Brands, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at FreeHold Brands. With Fundz connected, it knows.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment FreeHold Brands makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Frequently asked
Who acquired EveryLife?
EveryLife was acquired by FreeHold Brands. The deal was reported on November 13, 2026. FreeHold Brands is the buyer of EveryLife, the direct-to-consumer baby products business sold by PSQ Holdings. Headquarters and website details are not stated in the text. FreeHold Brands is privately held and operates in E Commerce.
When did FreeHold Brands acquire EveryLife?
FreeHold Brands's acquisition of EveryLife was reported on November 13, 2026. PSQ Holdings, Inc. has completed the sale of EveryLife, its direct-to-consumer baby products business, to FreeHold Brands for total consideration of $5.5 million, subject to customary adjustments. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does EveryLife do?
EveryLife is America’s fastest growing diaper brand. The pro-life, direct-to-consumer baby brand stands out in the diaper industry for its commitment to support pro-life organizations. It is privately held, and is based in West Palm Beach.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.