Acquiring Company
Foundry
Acquired Company
Blu Atlas
Palo AltoInformation TechnologyDescription
Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum. Blu Atlas is a direct-to-consumer (D2C) men's skincare, haircare, and fragrance brand and marks Foundry’s third acquisition into the rapidly growing men's personal care industry.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed