Acquiring Company
Foundry
Acquired Company
Blu Atlas
Palo AltoOtherInformation TechnologyFinancial ServicesDescription
Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum. Blu Atlas is a direct-to-consumer (D2C) men's skincare, haircare, and fragrance brand and marks Foundry’s third acquisition into the rapidly growing men's personal care industry.
Who to call at Foundry, and when
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Frequently asked
Who acquired Blu Atlas?
Blu Atlas was acquired by Foundry, based in Palo Alto. The deal was reported on July 12, 2023. A subsidiary of DCG, Foundry Digital LLC is a financing and advisory company focused on digital asset mining and staking. Foundry is privately held and operates in Other.
When did Foundry acquire Blu Atlas?
Foundry's acquisition of Blu Atlas was reported on July 12, 2023. Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Blu Atlas do?
We make science-backed personal care products from premium ingredients. Made in New York. It is privately held.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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