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Creative Planning acquires Rockbridge Investment

PRIVATENov 02, 2026

Acquiring Company

Creative Planning

Acquired Company

Rockbridge Investment Management

Overland ParkCity Of SyracuseFinancial ServicesFinancial ServicesFinance

Description

Creative Planning, LLC has acquired Rockbridge Investment Management, a Syracuse-based fee-only fiduciary wealth manager. The transaction closed on November 2, 2026, adding about $2.2 billion in assets under management and 23 employees. The deal expands Creative Planning's financial planning and investment management capabilities in Central New York.

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Company Information

Company

Creative Planning

Location

5454 W 110th St

Overland Park, Kansas, United States

About

Creative Planning, LLC is an independent wealth management firm that provides a financial planning led investment management approach, retirement planning, estate planning, trust services, tax advice and family office services for individuals as well as 401(k) and institutional money management. Creative Planning manages over $100 billion in assets across all 50 states and 65 countries, as of November 3, 2021.

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Frequently asked

Who acquired Rockbridge Investment Management?

Rockbridge Investment Management was acquired by Creative Planning, based in Overland Park. The deal was reported on November 2, 2026. Creative Planning is privately held and operates in Financial Services.

When did Creative Planning acquire Rockbridge Investment Management?

Creative Planning's acquisition of Rockbridge Investment Management was reported on November 2, 2026. Creative Planning, LLC has acquired Rockbridge Investment Management, a Syracuse-based fee-only fiduciary wealth manager. The transaction closed on November 2, 2026, adding about $2.2 billion in assets under management and 23 employees. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Rockbridge Investment Management do?

Rockbridge Investment Management is a fee-only, fiduciary wealth management firm founded in 1991. It is privately held, operating in Financial Services, and is based in City Of Syracuse.

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