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Connect Partnership Group Acquires Chicago-Based Harlon To Expand Sports, Music And Immersive Entertainment Offerings Nationwide

PRIVATEJun 23, 2022

Acquiring Company

Connect Partnership Group

Acquired Company

HARLON

DallasAdvertisingMedia And EntertainmentEventsSales And MarketingSports

Description

Connect Partnership Group, a Dallas-based sports and entertainment agency, today announced the strategic acquisition of HARLON, a full-service sponsorship sales agency that specializes in representing rights holders across sports, music, and entertainment. The acquisition will expand Connect’s growing portfolio of property sales clients, including the addition of immersive entertainment experiences to the company’s suite of offerings.

Quick answer

Connect Partnership Group is acquiring HARLON, announced June 23, 2022. Connect Partnership Group is based in Dallas, Texas, United States.

How much did Connect Partnership Group pay for HARLON?
The deal value was not disclosed.
What does Connect Partnership Group do?
Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports and entertainment, while also providing an..
Where are Connect Partnership Group and HARLON based?
Connect Partnership Group is based in Dallas, Texas, United States.

Source: Fundz verified event record.

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Company Information

Company

Connect Partnership Group

Location

6301 Gaston Ave

Dallas, Texas, United States

About

Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports and entertainment, while also providing an outsourced business development team to companies that sell products and services to the industry. Based in Dallas, Tex., Connect capitalizes on a combined 120 years of sports business experience selling and activating sponsorships, operating events, consulting on behalf of Fortune 500 companies, and creating strategic and mutually beneficial partnership opportunities for properties and brands around the world.

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Frequently asked

Who acquired HARLON?

HARLON was acquired by Connect Partnership Group, based in Dallas. The deal was reported on June 23, 2022. Connect Partnership Group is privately held and operates in Advertising.

When did Connect Partnership Group acquire HARLON?

Connect Partnership Group's acquisition of HARLON was reported on June 23, 2022. Connect Partnership Group, a Dallas-based sports and entertainment agency, today announced the strategic acquisition of HARLON, a full-service sponsorship sales agency that specializes in representing rights holders across sports, music, and entertainment. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does HARLON do?

The Harlon Group provides companies clear focus on achieving improved productivity through people. Our primary goal is helping companies improve performance and compensation management - two critical elements of talent management. It is privately held.

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