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Cafemedia Announces Acquisition Of Leading Seo Platform, Topic

Sep 29, 2021•about 4 years ago

Acquiring Company

CafeMedia

Acquired Company

Conductor

New YorkNew YorkMedia And EntertainmentAdvertisingCommerce And ShoppingData And AnalyticsSales And Marketing

Description

CafeMedia today announced the acquisition of Chia Labs, Inc., developer of Topic, the AI-assisted content creation and search engine optimization (SEO) platform. The deal brings exclusive access to Topic's powerful natural language processing capabilities to CafeMedia and AdThrive's more than 3,000 publishers, integrated directly inside their publisher dashboard. To complement the integration, CafeMedia's product and engineering teams have developed an innovative Content Ideas generator that rolls out today, and uses a proprietary keyword recommendation algorithm to provide a custom list of winnable content opportunities specifically optimized for each publisher in the network.

Company Information

Company

CafeMedia

Location

New York, New York, United States

About

CafeMedia’s mission is to build a creator-first future. We empower the world’s best creators and independent publishers to grow thriving businesses for the long term. Under our CafeMedia and AdThrive brands, we manage digital advertising sales and technology and a growing number of services for more than 4,000 creators and independent publishers. We make it easy for them to focus on what they do best — produce great content. Our passion and expertise have made us a leader in advertising and creator services. Today we rank as the 8th largest digital property in the U.S. and #1 in Food, Home, and Lifestyle--with a reach of 191M monthly unique visitors in the U.S. alone. CafeMedia is the exclusive network for the world's best independent publishers, providing the technology and services to help grow their businesses and maximize success. We manage digital advertising sales and technology, empowering creators to make a living doing what they love – producing great content.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed