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American Outdoor Brands Completes Previously Announced Acquisition Of Grilla Grills

PUBLIC · AOUTMar 14, 2022

Acquiring Company

American Outdoor Brands Inc.

Acquired Company

Grilla Grills

ColumbiaManufacturingSportsFashionRetailConsumer Goods

Description

American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an industry leading provider of products and accessories for rugged outdoor enthusiasts, today announced that it has completed the acquisition of substantially all of the assets of Grilla Grills® ("Grilla"), a provider of high-quality, barbecue grills, Wi-Fi-enabled wood pellet grills, smokers, accessories, and modular outdoor kitchens for $27 million in cash, or approximately $24 million after factoring in the future tax benefit resulting from the asset purchase. The acquisition of Grilla will allow American Outdoor Brands to enter the estimated $7 billion, U.S. barbecue grill market with an authentic, direct-to-consumer brand that can benefit from the company's Dock & UnlockTM strategy and drive growth in the company's outdoor lifestyle product category.

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Company Information

Company

American Outdoor Brands Inc.

Location

Columbia, Missouri, United States

About

WE BUILD BETTER BRANDS! We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

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Frequently asked

Who acquired Grilla Grills?

Grilla Grills was acquired by American Outdoor Brands Inc., based in Columbia. The deal was reported on March 14, 2022. WE BUILD BETTER BRANDS! We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter. American Outdoor Brands Inc. is publicly traded (AOUT) and operates in Manufacturing.

When did American Outdoor Brands Inc. acquire Grilla Grills?

American Outdoor Brands Inc.'s acquisition of Grilla Grills was reported on March 14, 2022. American Outdoor Brands, Inc. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Grilla Grills do?

Grilla Grills is a Michigan-based, privately owned provider of high-quality, barbecue grills; Wi-Fi-enabled wood pellet grills; smokers; accessories; and modular outdoor kitchens. It is privately held, operating in Consumer Goods.

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