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American Outdoor Brands Completes Previously Announced Acquisition Of Grilla Grills

Mar 14, 2022almost 4 years ago

Acquiring Company

American Outdoor Brands Inc.

Acquired Company

Grilla Grills

ColumbiaManufacturingConsumer Goods

Description

American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an industry leading provider of products and accessories for rugged outdoor enthusiasts, today announced that it has completed the acquisition of substantially all of the assets of Grilla Grills® ("Grilla"), a provider of high-quality, barbecue grills, Wi-Fi-enabled wood pellet grills, smokers, accessories, and modular outdoor kitchens for $27 million in cash, or approximately $24 million after factoring in the future tax benefit resulting from the asset purchase. The acquisition of Grilla will allow American Outdoor Brands to enter the estimated $7 billion, U.S. barbecue grill market with an authentic, direct-to-consumer brand that can benefit from the company's Dock & UnlockTM strategy and drive growth in the company's outdoor lifestyle product category.

Company Information

Company

American Outdoor Brands Inc.

Location

Columbia, Missouri, United States

About

WE BUILD BETTER BRANDS! We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed