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Airship Acquires App Store Optimization Leader Gummicube To Create The Industry’S First Comprehensive Mobile App Experience Management Solution

PRIVATEJun 01, 2022

Acquiring Company

Airship

Acquired Company

Gummicube

PortlandProfessional ServicesSoftwareMobileAppsPlatformsSoftwareMobile

Description

Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other company. By linking Gummicube's ASO technology and expertise with Airship's App Experience Platform (AXP), brands can now optimize value across the entire mobile app lifecycle, driving greater organic growth, ROAS, retention, loyalty and monetization.

Quick answer

Airship is acquiring Gummicube, announced June 1, 2022. Airship is based in Portland, Oregon, United States.

How much did Airship pay for Gummicube?
The deal value was not disclosed.
What does Airship do?
Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences.
Where are Airship and Gummicube based?
Airship is based in Portland, Oregon, United States.
Who are the decision-makers at Airship?
Fundz holds 1 contact at Airship. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Professional Services and Mobile

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

Airship

Location

Portland, Oregon, United States

About

Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships — accelerating growth and loyalty.

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Frequently asked

Who acquired Gummicube?

Gummicube was acquired by Airship, based in Portland. The deal was reported on June 1, 2022. Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Airship is privately held and operates in Professional Services.

When did Airship acquire Gummicube?

Airship's acquisition of Gummicube was reported on June 1, 2022. Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other company. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Gummicube do?

Gummicube pioneered App Store Optimization for mobile apps in 2010, and today partners with app developers and CMOs to optimize mobile app marketing for the App Store and Google Play Store. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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