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Affle acquires Perion for $420 million

PRIVATENov 01, 2026

Acquiring Company

Affle 3i

Acquired Company

Perion Network Ltd

IndiaNew YorkAdvertisingMarketingInformation TechnologyAdvertisingMarketing

Description

Affle 3i is acquiring Perion Network in an all-cash deal valued at $420 million. This acquisition is aimed at enhancing Affle's presence in connected TV and retail media. The transaction will strengthen Affle's advertising technology portfolio and expand its capabilities in developed markets.

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Company Information

Company

Affle 3i

Location

India

About

Affle 3i is an Indian advertising technology company that specializes in mobile performance marketing and consumer conversions. The company aims to expand its presence in connected TV, retail media, and digital out-of-home advertising. Affle has built its expertise around measurable advertising outcomes and delivering returns for brands and agencies.

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Frequently asked

Who acquired Perion Network Ltd?

Perion Network Ltd was acquired by Affle 3i, based in India. The deal was reported on November 1, 2026. Affle 3i is an Indian advertising technology company that specializes in mobile performance marketing and consumer conversions. Affle 3i is privately held and operates in Advertising.

When did Affle 3i acquire Perion Network Ltd?

Affle 3i's acquisition of Perion Network Ltd was reported on November 1, 2026. Affle 3i is acquiring Perion Network in an all-cash deal valued at $420 million. This acquisition is aimed at enhancing Affle's presence in connected TV and retail media. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Perion Network Ltd do?

Perion Network Ltd. is a technology leader that connects advertisers to consumers across all major digital channels. The company focuses on cross-channel creative and technological strategies to enhance the online and offline consumer journey. It is publicly traded (PERI), operating in Information Technology, and is based in New York.

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