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Connexity acquires Howl's creator division

PRIVATESep 14, 2026about 2 hours ago

Acquiring Company

Connexity

Acquired Company

Howl

United StatesE CommercePublishing

Description

Connexity has acquired the creator division of Howl, a platform focused on affiliate marketing. This move is aimed at supplementing Connexity's existing operations with the ShopYourLikes affiliate program. Howl has been facing payment issues with its publishers and plans to focus on resolving its outstanding balances while continuing its operations. The acquisition will help Connexity enhance its creator affiliate capabilities.

Company Information

Company

Connexity

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Howl?

Howl was acquired by Connexity. The deal was reported on September 14, 2026. Connexity is privately held.

When did Connexity acquire Howl?

Connexity's acquisition of Howl was reported on September 14, 2026. Connexity has acquired the creator division of Howl, a platform focused on affiliate marketing. This move is aimed at supplementing Connexity's existing operations with the ShopYourLikes affiliate program. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Howl do?

Howl is an affiliate platform that connects publishers with retailers, originally launched in 2017 as Narrativ. It focuses on enabling social commerce and supporting creators in the affiliate marketing space. It is privately held, operating in E Commerce, and is based in United States.

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