Acquiring Company
IDÉ House of Brands
Acquired Company
Wackes
Oslo
GothenburgManufacturingFashionmarketing & advertisingAdvertisingDescription
IDÉ House of Brands has signed a letter of intent to acquire Wackes AB, with the transaction expected to finalize in December. This acquisition is poised to enhance IDÉ's presence in Sweden and support its European expansion plans. Both companies aim to strengthen their collaboration in sustainability and product safety.
Quick answer
IDÉ House of Brands is acquiring Wackes, announced October 9, 2025. IDÉ House of Brands is based in Oslo, Oslo, Norway.
- How much did IDÉ House of Brands pay for Wackes?
- The deal value was not disclosed.
- What does IDÉ House of Brands do?
- IDÉ House of Brands is a leading promotional products supplier in the Nordic region with 35 years of experience.
- Where are IDÉ House of Brands and Wackes based?
- IDÉ House of Brands is based in Oslo, Oslo, Norway. Wackes is based in Gothenburg, Västra Götaland County, Sweden.
- Who are the decision-makers at IDÉ House of Brands?
- Fundz holds 2 contacts at IDÉ House of Brands. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at IDÉ House of Brands, and when
When IDÉ House of Brands changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day IDÉ House of Brands raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at IDÉ House of Brands, from your own LinkedIn network
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Frequently asked
Who acquired Wackes?
Wackes was acquired by IDÉ House of Brands, based in Oslo. The deal was reported on October 9, 2025. IDÉ House of Brands is a leading promotional products supplier in the Nordic region with 35 years of experience. IDÉ House of Brands is privately held and operates in Manufacturing.
When did IDÉ House of Brands acquire Wackes?
IDÉ House of Brands's acquisition of Wackes was reported on October 9, 2025. IDÉ House of Brands has signed a letter of intent to acquire Wackes AB, with the transaction expected to finalize in December. This acquisition is poised to enhance IDÉ's presence in Sweden and support its European expansion plans. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Wackes do?
Wackes AB is a prominent provider of promotional items catering to medium and large businesses, founded in 1983. The company has a diverse client base including Nestlé and UNICEF, and operates in several cities across Scandinavia and Asia. It is privately held, operating in Advertising, and is based in Gothenburg.
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