L Catterton is nearing a deal to acquire a controlling stake in Hyrox, valuing the brand at approximately €600 million. The acquisition highlights Hyrox's rapid growth in popularity, particularly in Asia. An agreement is expected to be reached soon, enhancing L Catterton's portfolio in the fitness sector. Hyrox, owned by Infront Sports & Media AG, specializes in mass-participation sports.
Company Information
Company
L Catterton
Location
Greenwich, Connecticut, United States
About
With more than $30 billion of equity capital across its fund strategies and 17 offices around the world, L Catterton is the largest global consumer-focused private equity firm. Leveraging deep category insight, operational excellence, and a broad strategic network of relationships, L Catterton's team of nearly 200 investment and operating professionals support management teams around the world in building strong, category-leading brands. Since 1989, the firm has made approximately 250 investments in consumer businesses. For more information about L Catterton, please visit lcatterton.com.
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Frequently asked
Who acquired Hyrox?
Hyrox was acquired by L Catterton, based in Greenwich. The deal was reported on September 7, 2026. With more than $30 billion of equity capital across its fund strategies and 17 offices around the world, L Catterton is the largest global consumer-focused private equity firm. L Catterton is privately held and operates in Consumer Goods.
When did L Catterton acquire Hyrox?
L Catterton's acquisition of Hyrox was reported on September 7, 2026. L Catterton is nearing a deal to acquire a controlling stake in Hyrox, valuing the brand at approximately €600 million. The acquisition highlights Hyrox's rapid growth in popularity, particularly in Asia. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Hyrox do?
Hyrox is a fitness competition brand launched in 2017 in Hamburg, Germany. It has quickly gained popularity as one of the fastest-growing mass-participation sports. Competitors alternate between running and workout stations during events. It is privately held, operating in Health Care, and is based in Germany.
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