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Cetera Financial Group Acquires The SFI Group to Enhance Advisory Presence in Minnesota

PRIVATENov 08, 2026

Acquiring Company

Cetera Financial Group

Acquired Company

The SFI Group

San DiegoMinneapolisFinancial ServicesFinanceFintechLendingBankingNon ProfitFamily

Description

Cetera Financial Group has acquired The SFI Group, a Minneapolis-based wealth management firm overseeing approximately $200 million in assets. This acquisition supports a succession plan for the firm's founder, while establishing a new office for Cetera in Minnesota.

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Company Information

Company

Cetera Financial Group

Location

San Diego, California, United States

About

Cetera Financial Group is the premier financial advisor Wealth Hub, offering financial professionals and institutions the latest solutions, support, and services to grow, scale, or transition with a merger, sale, investment, or succession plan. Breaking away from a commoditized and homogenous IBD model, Cetera proudly serves independent financial advisors, tax professionals, licensed administrators, large enterprises, as well as institutions, such as banks and credit unions, providing an established and repeatable blueprint for scalable growth.

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Frequently asked

Who acquired The SFI Group?

The SFI Group was acquired by Cetera Financial Group, based in San Diego. The deal was reported on November 8, 2026. Cetera Financial Group is privately held and operates in Financial Services.

When did Cetera Financial Group acquire The SFI Group?

Cetera Financial Group's acquisition of The SFI Group was reported on November 8, 2026. Cetera Financial Group has acquired The SFI Group, a Minneapolis-based wealth management firm overseeing approximately $200 million in assets. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does The SFI Group do?

The SFI Group is a Minneapolis-based wealth management practice managing approximately $200 million in AUA. It was founded and led by advisor Terry Sonnenfeld, serving primarily multi-generational families. It is privately held, operating in Non Profit, and is based in Minneapolis.

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