Betterment completes acquisition of Ellevest's Automated Investing Business to expand retail platform
Feb 26, 2025•10 months ago
Acquiring Company
Rowboat Advisors
Acquired Company
Ellevest
New YorkNew YorkMobileFinancial ServicesFinanceFinancial ServicesDescription
Betterment, the largest independent digital investment advisor in the United States, has successfully acquired the automated investing business of Ellevest, an investing and wealth management company built by and for women. This acquisition will bring new customers and assets to Betterment, further expanding the scale of its award-winning retail platform.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed