Betterment completes acquisition of Ellevest's Automated Investing Business to expand retail platform
Acquiring Company
Rowboat Advisors
Acquired Company
Ellevest
BerkeleyNew YorkFinancial ServicesMobileInformation TechnologyFinancial ServicesFinanceDescription
Betterment, the largest independent digital investment advisor in the United States, has successfully acquired the automated investing business of Ellevest, an investing and wealth management company built by and for women. This acquisition will bring new customers and assets to Betterment, further expanding the scale of its award-winning retail platform.
Quick answer
Rowboat Advisors is acquiring Ellevest, announced February 26, 2025. Rowboat Advisors is based in Berkeley, California, United States.
- How much did Rowboat Advisors pay for Ellevest?
- The deal value was not disclosed.
- What does Rowboat Advisors do?
- Rowboat Advisors is a leading provider of portfolio management software with advanced capabilities in direct indexing, tax optimization, and personalized investing.
- Where are Rowboat Advisors and Ellevest based?
- Rowboat Advisors is based in Berkeley, California, United States. Ellevest is based in New York, New York, United States.
- Who are the decision-makers at Rowboat Advisors?
- Fundz holds 3 contacts at Rowboat Advisors. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Rowboat Advisors, and when
When Rowboat Advisors changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Rowboat Advisors raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Rowboat Advisors, from your own LinkedIn network
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Frequently asked
Who acquired Ellevest?
Ellevest was acquired by Rowboat Advisors, based in Berkeley. The deal was reported on February 26, 2025. Rowboat Advisors is a leading provider of portfolio management software with advanced capabilities in direct indexing, tax optimization, and personalized investing. Rowboat Advisors is privately held and operates in Financial Services.
When did Rowboat Advisors acquire Ellevest?
Rowboat Advisors's acquisition of Ellevest was reported on February 26, 2025. Betterment, the largest independent digital investment advisor in the United States, has successfully acquired the automated investing business of Ellevest, an investing and wealth management company built by and for women. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Ellevest do?
Ellevest was founded in 2014 by Sallie Krawcheck with a mission to get more money in the hands of women. It is privately held, operating in Information Technology, and is based in New York.
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