Acquiring Company
iHerb
Acquired Company
Vitacost.com
IrvineBoca RatonHealth CareE CommerceRetailDietary SupplementsNutritionRetailDescription
The Kroger Co. has sold its subsidiary, Vitacost.com, Inc., to iHerb. The transaction closed on January 8, 2026. iHerb aims to enhance Vitacost's growth in the health and wellness sector, leveraging its established customer base and logistics capabilities. This acquisition underscores iHerb's commitment to expanding its leadership in the online health market.
Who to call at iHerb, and when
When iHerb changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day iHerb raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at iHerb, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at iHerb. With Fundz connected, it knows.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment iHerb makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Frequently asked
Who acquired Vitacost.com?
Vitacost.com was acquired by iHerb, based in Irvine. The deal was reported on January 9, 2026. iHerb is on a mission to make health and wellness accessible to all. iHerb is privately held and operates in Health Care.
When did iHerb acquire Vitacost.com?
iHerb's acquisition of Vitacost.com was reported on January 9, 2026. The Kroger Co. has sold its subsidiary, Vitacost.com, Inc., to iHerb. The transaction closed on January 8, 2026. iHerb aims to enhance Vitacost's growth in the health and wellness sector, leveraging its established customer base and logistics capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Vitacost.com do?
Vitacost.com, Inc. It is privately held, operating in Retail, and is based in Boca Raton.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.