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Fivetran acquires Census to enhance data capabilities

May 01, 2025•8 months ago

Acquiring Company

Fivetran

Acquired Company

Census

OaklandSan Franciscoinformation technology & servicesInformation TechnologySoftware

Description

Fivetran has acquired Census to enhance its data movement portfolio with Reverse ETL capabilities. This acquisition allows businesses to utilize real-time, governed data across their operations. The integration of Census will expand Fivetran's existing customer offerings and improve data accessibility. Co-founder Boris Jabes will join Fivetran to lead the data activation strategy.

Company Information

Company

Fivetran

Location

1221 Broadway

Oakland, California, United States

About

Fivetran, a leader in automated data integration, delivers ready-to-use connectors that automatically adapt as schemas and APIs change, ensuring consistent, reliable access to data. Fivetran improves the accuracy of data-driven decisions by continuously synchronizing data from source applications to any destination, allowing analysts to work with the freshest possible data. To accelerate analytics, Fivetran automates in-warehouse transformations and programmatically manages ready-to-query schemas. Fivetran is headquartered in Oakland, California, with offices around the globe. For more information, visit fivetran.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed