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Unifonic acquires Segmentify for AI marketing boost

Jun 10, 2026

Acquiring Company

Unifonic

Acquired Company

Segmentify

RiyadhTurkeySoftwareArtificial IntelligenceSaaSMachine LearningSoftwareArtificial IntelligenceE CommerceMachine LearningSaaS

Description

Unifonic has acquired Segmentify to strengthen its position in the emerging agentic marketing arena. The integration aims to enhance customer engagement through advanced AI-driven solutions. This acquisition marks a significant step in Unifonic's growth, enabling real-time personalization across various markets. Together, they will provide comprehensive engagement solutions for enterprise clients.

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Company Information

Company

Unifonic

Location

Riyadh, Riyadh Region, Saudi Arabia

About

Unifonic is an AI-native customer engagement platform designed for enterprises and public sector organizations. It focuses on emerging markets, offering solutions that enhance customer interactions. The platform integrates conversational engagement with behavioral intelligence for optimized marketing. Unifonic aims to create intelligent and adaptive customer journeys.

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Frequently asked

Who acquired Segmentify?

Segmentify was acquired by Unifonic, based in Riyadh. The deal was reported on June 10, 2026. Unifonic is an AI-native customer engagement platform designed for enterprises and public sector organizations. It focuses on emerging markets, offering solutions that enhance customer interactions. Unifonic is privately held and operates in Software.

When did Unifonic acquire Segmentify?

Unifonic's acquisition of Segmentify was reported on June 10, 2026. Unifonic has acquired Segmentify to strengthen its position in the emerging agentic marketing arena. The integration aims to enhance customer engagement through advanced AI-driven solutions. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Segmentify do?

Segmentify is a leading AI personalization and behavioral intelligence platform for enterprise retailers and e-commerce brands. It specializes in enhancing digital experiences through AI-powered solutions. It is privately held, operating in Software, and is based in Turkey.

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